Whilst talking to a leading daily, Shah Rukh Khan recently opened up about his views on investing in production. The actor emphasised that producers should not invest in "big star-driven movies" as they are really expensive. When asked to give advice to new investors and producers, the actor had much knowledge to impart as also had a few opinions of his that he put across ever-so clearly.
Emphasising on the production value and supporting small budget films, he said, "I think as a producer, one should not invest in big star-driven movies initially because they are really expensive. Stars are taking too much money and it has been
mis-utilised for years. Money should be invested in production. I truly believe that big stars should take the money and invest it in the production of the film so that we can make a beautiful film of international standards and reach out to the world audience, crossing all the borders. And we will feel proud of those films technologically."
He also added, "There are digital platform, music and satellite rights - a producer is recovering money from these avenues. So budget the production rightly." Continuing, he said, "For instance, the production house of Aanand L Rai's is making some really good small budget film. They made 'Newton' that was selected for Oscars and now they are making some more films which are recovering money much faster also because there are many new countries where the market for Indian films is opening. So the overseas market is also growing. Most importantly, I would suggest new investors who want to step into the film (business), they should support small films more than star-driven films."
