Bollywood actress Anushka Sharma recently started a digital campaign called the Love and Light Project which aims at spreading good vibes all over the Internet. The initiative aims to create a community of like-minded people who want to spread good vibes all over and want to be extremely collaborative to affect social change. To further her campaign in ways that propagate the need for positivity, inclusivity, and kindness, the actress is now all set to launch a ‘Love and Light’ Nush (her apparel entrepreneurship venture) clothing collection.
The actress gave us an exclusive sneak peek of her new collection and it looks like she's all set to spread positivity. Anushka is seen wearing a T-Shirt with the words ‘Be the Kind, Who is Kind’ written on it. An entire new clothing collection inspired by her thought is being designed by the Nush team. Anushka has also given a pre-booking option to people who would like to sport this T-shirt and promote positivity in society.
“Anushka wants to promote all things positive with her Love and Light Project. The campaign will have several online and offline initiatives and this new clothing range within her existing apparel business venture, Nush, is aimed at creating more like-minded champions of positivity in society. People wearing clothes from this new range will promote the need for goodness, kindness, and happiness and they will increase the touchpoints of positive conversation within their friends and communities. Anushka wants the focus on positivity to become a nationwide talking point. Several more ideas are currently being structured by her that would keep increasing this conversation online and offline" informs a source.
Well, we for one are super glad that Anushka has come up with this initiative. The actress regularly puts up posts on social media which portray how positive and content the actress is so needless to say, her positive energy is infectious towards everyone. The actress has donned various hats throughout her career be it an actor, producer, animal rights activist and an entrepreneur. Love and Light Project will be a digital thought-starter for the internet to converse on all things positive.
