Here's a lady who needs no introduction. She is Bobbi Brown with a billion-dollar brand under her name. She is the ultimate Queen of barely-there beauty and of course, the revolutionary iconic Shimmer Brick and believer in simple mantras. Now, she’s justBobbi—her new editorial platform, where she explores all things lifestyle, including travel, beauty and fitness. On this, she recently said to Vogue, “justBOBBI gives me a platform and a creative outlet to share everything—from my archives to my videos, to my interviews, to photoshoots, etc. It brings conversations to life.”
Though she left her eponymous brand behind at Estée Lauder Companies in 2016, Brown is still all about beauty; just this time, something a little different. Along with 'justBOBBI.com', the makeup mogul announced the launch of her new line of edible goodies, Evolution_18. She’s taken the same approach to the formulations as she did with Bobbi Brown, the brand—a belief that women don’t need a lot of products to look and feel beautiful, "they just need a few things," she had said. The “few things” from Evolution_18—four to be precise—include Afternoon Chocolate, a chocolate whey protein powder; Overnight Vanilla, a collagen, hyaluronic acid coconut oil powder blend meant to be taken before bed; Probiotic, a lemon-flavoured concoction with 10 billion live cultures; and Strengthen, starring Cynatine, “a revolutionary new ingredient” that promises shinier hair, stronger nails and firmer skin.
The wellness products were created in collaboration with wellness expert Dr Amy Shah, so you know the nutritional benefits touted are legit. But they originated from Brown’s everyday lifestyle and health practices. The star product, Afternoon Chocolate, is derived from a drink Brown made for herself when she felt tired or needed a boost. Filled with premium cocoa, whey protein, vitamins and minerals, this elixir “gave me amazing brain energy and also stopped me from eating the bread basket at dinner,” she told WWD. Brown is adamant that she’s “not creating a skin-care brand.” Until then, head over to justBOBBI.com for a peek into what Brown's way of living looks like!
