Nida Mahmood, the multi-talented fashion designer, not only produces her creativity through her apparel but also on canvas, as she is a self-taught artist too! This designer from NIFT has received many accolades for her contribution in the fashion circuit and has been awarded in 2002 for the ‘Most Creative Design Collection’. Her style is unique as Indian Kitsch is what forms the essence of her fashion creations and is evidently her forte too. She believes that Fashion is a language to express various feelings of Love, Anger, Humor, Irony and even sophistication. Her range of collection is always refreshing and colorful.
Nida Mahmood, has essentially introduced the fun and playful quirky ‘technicolor’ Indian pop culture to the fashion scenario in a big way. Her designs might have raised an eyebrow, but she has always mustered rave reviews and popularity. It embodies a unique look- that which breaks all boundaries, which believes in combining disharmonious elements together into a unified whole.Embroideries are blended "harmoniously" with experimental details to achieve the look. The outfits are looking very smart and fashionable. It is a funky collection. The shrugs have added the extra smart get-up to the outfits. The colourful prints in the outfits are just sensational. To add, the helmets look just stylish in the hands of the models. Apeksha Porwal Yamaha Fascino Miss Diva 2017 2
nd runner up walked the ramp for Nida Mahmood.
Take a look the collection:
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