Actress Anushka Sharma has recently added another feather to her entrepreneur cap by launching her own apparel line called 'Nush'. Although the actress can easily afford to dress in luxury brands, she still opts for high street labels. “I have even worn high street wear on the red carpet,” stated the actress as she apparently finds them more fun.
When asked why she suddenly decided to start her own clothing line, the actress stated, “I have never claimed to be a fashionista. But I have a sense of style, which is very personal, accessible, and comfortable and that’s what I’m providing.” The actress also revealed that she is involved in all aspects of her clothing line, especially the little details. “There are many times when I have shopped from international brands and realised that I can’t wear them here because either they are too transparent or the neckline is not right or something else. We, women, have to constantly think about what to wear when we are travelling in public transport. So, for instance, we have provided for matching slips, if the outfit is slightly transparent and so on, just to make things easier,” she says.
When asked what she thinks about comparisons being made with Sonam Kapoor, she stated, “Some people’s job is only to compare, but we are confident about our designs, product quality, varied options, reach and distribution. It’s great; the more the merrier,” says the actress, who adds that while Sonam’s aesthetic values reflect in her clothes, she has her own sense of style and understanding of the market. “Plus, I believe that if you have belief in your product, you just have to go after it and make it happen. I don’t care about what others are doing. If that was the case, I would have done that as an actress too, but I haven’t.”
(Also read: Virat Kohli: I love that Anushka Sharma is honest and always caring)Stay tuned for more updates.
Credits: DNA
